Sökresultat för: Ruth Gosnay
A Quick Start Guide to Social Media Marketing: High Impact, Low-Cost Marketing That Works (Pocket)
avNeil Richardson, Ruth Gosnay, Angela Carroll
ISBN: 9780749457587 - UTGIVEN: 2010-09-03The internet and digital media have changed the fundamentals of marketing. The digital age has increased the power of consumers when making purchasing decisions, meaning firms must adopt a more customer-centric approach. In the digital world, marketing communication is concerned with creating relati[...]
Develop Your Marketing Skills (Pocket)
avNeil Richardson, Ruth M. Gosnay
ISBN: 9780749462246 - UTGIVEN: 2010-11-03The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, comm[...]
